Fashion Communication and Promotion: Strategies and Techniques

Fashion Communication and Promotion form the backbone of fashion houses, as they are the main channel through which brands can reach their customers.

Fashion Media and promotion degrees are a popular pick in the UK. As a fashion communicator, you can earn handsome salaries ranging from £25,000 to £42,000, with the average salary for a fashion communicator in the UK being £35,176 in 2024. (Source: Glassdoor)

Whether you are a student looking to major in fashion communication or are a professional looking for fresh ideas and strategies, this article has got you covered.

Read on to learn more and see the latest strategies and promotion techniques.

What do fashion communicators do?

Fashion communicator’s job responsibilities consist of the following daily duties:

• Content strategy for Brand publicity
• Content production for social media
• Creative Copywriting for Advertisements
• Content Marketing for Social Media handles like Instagram, Pinterest, and Facebook
• Fashion Journalism
• Public Relations 
• Customer Relationship Management 
• Coming up with elevator pitches and presentations for business promotions

In short, a Fashion Communicator is a modern-day Fashion-evangelist, who is the main driving force behind a brand’s fame in the industry.

You may also have a vast choice of career options after your fashion communication and promotion degree. You can choose one of the professions listed below:

• Graphic Designing
• Retail Space Designing
• Styling
• Photography
• Fashion Journalism
• Fashion Advertising

Before stepping into the most effective fashion communication and promotion strategies, let’s understand the basics.

The basics of fashion media and promotion

Back in the day, when newspapers and letters were the only means of promotion, word-of-mouth, wealthy sponsors, social brand advocates, fan clubs etc.

Since the medium of promotion was different, the strategies were also tailored for these mediums. 

Today, in 2024, the medium of promotion has changed. The world is increasingly digital with even physical cash becoming obsolete. Virtual reality, Augmented Reality, Metaverse, Metaverse life, Crypto, Digital Avatars, Social media platforms, TikTok and a host of other applications and software rule the scene.

Hence, whatever fashion promotion strategies you design must be digitally friendly and easily implementable on these mediums.

A degree in fashion communication and promotion could teach a lot more about this. Some of the best fashion communication and promotion degrees can be found in the UK, the hub of fast fashion and legacy fashion houses.

Top fashion media communication strategies in 2024

1. Harness the power of social media through influencer collaborations

Did you know that resorting to influencer marketing can help your fashion brand earn 11 times more than regular marketing strategies?

2. Use innovative ideas in the digital ad space

L’Oreal was in the headlines recently for an innovative ad they placed on YouTube and other social media platforms. They featured one of their newly launched pink lipsticks driving around the town, painting the road a consistent shade of pink. The ad was made with the help of AI tools and state-of-the-art VFX. 

Now how cool is that?

If you would like to step into fashion media and promotion, consider signing up for a degree from a reputed institute today!